Instagram notes that the gradient was reimagined using a 3D modeling process. We want to support all of our creators and community members who push culture forward to express themselves fully in any language they choose.”Īs for the new logo, the gradient is now a bit more vibrant to make it feel “illuminated and alive,” the company says. We partnered with language experts around the world to adapt the typeface to global scripts including Arabic, Thai and Japanese. “While designing this new typeface, our goal was to make Instagram Sans globally accessible. “Instagram Sans is a new way for our global community to express themselves on Instagram in places like Stories and Reels,” the company said.
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